About Bison Wealth


Empowering individuals and families to build a lasting legacy.

Our Culture

We created Bison with a vision that families benefit from 3 simple concepts.  Plan, Protect, and Prosper. Bison was founded by The Terry and Kim Pegula Family Office known as East Asset Management in conjunction with operating partner Teton Capital Partners founded by Brad Ball and his team of executives.

As Terry Pegula rose from petroleum engineer to Billionaire Oil and Gas Entrepreneur, Philanthropist, and Professional Sports Team Owner the family was amazed to see all the products, services, and capabilities that became available to them. Bison seeks to make these family office tools available to Bison clients.

View Our Leadership

Alex Brooks

Operations Specialist

Metro Atlanta, GA

Alex is a graduate of Georgia State University with a B.A.S. in Political Science. At Georgia State, she also studied Sociology and Spanish. She is passionate about animals and philanthropy. At work, she is dedicated to getting organized and helping everyone streamline their everyday tasks.

Alex joined Bison Wealth in September of 2022 as a Client Services Specialist with her primary focus on excellence in client service to the firm’s advisors and clients.

She enjoys animals, reading books, and being outside in nature in her free time.

A quote to live by: “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” – Maya Angelou