Our Culture
We created Bison with a vision that families benefit from 3 simple concepts. Plan, Protect, and Prosper. Bison was founded by The Terry and Kim Pegula Family Office known as East Asset Management in conjunction with operating partner Teton Capital Partners founded by Brad Ball and his team of executives.
As Terry Pegula rose from petroleum engineer to Billionaire Oil and Gas Entrepreneur, Philanthropist, and Professional Sports Team Owner the family was amazed to see all the products, services, and capabilities that became available to them. Bison seeks to make these family office tools available to Bison clients.
View Our Leadership
Nicole St. John brings over a decade of experience in marketing, operations, and project coordination to her role at Bison Wealth Detroit. With a sharp eye for detail and a passion for strategic organization, she plays a key role in streamlining internal operations, enhancing client engagement, and driving marketing efforts across both Bison Wealth Detroit and Apogee Wealth Academy.
Nicole’s diverse background spans multiple industries—from automotive to financial services—giving her a flexible and thoughtful approach to solving problems and executing ideas. She’s passionate about creating meaningful connections with clients and helping bring financial education to families through impactful communication and well-organized events.
Outside of work, Nicole enjoys spending time with friends, cooking, sewing, and getting lost in a good book. She’s a former equestrian and still carries the values of discipline and perseverance from her time in the saddle. Nicole is happily married to her wonderful Yooper husband, Kyle, whose creativity and love for handmade craftsmanship inspire her daily.